The 100 billionth app was downloaded from Apple’s App store in June 2015, seven years after the store launched, with over 25 billion downloads in the previous 12 months. That’s over ten apps for every person on the planet.
Comscore reported in May 2014 that, for the first time, mobile apps accounted for more than half of all digital media time.
Some estimates put the number of users of the top four app marketplaces at over two billion.
Trademark fraud: fake apps use your valuable trademarks to trick consumers and divert Internet traffic.
Rogue apps: malware disguised as a mobile app uses the popularity of your brand to attract consumers. This affects your brand integrity and creates a negative user experience.
Phishing: fake apps redirect your customers to illegitimate websites with the sole purpose of stealing personal and financial information.
Brand infringements: identical or similar apps, corporate images or logos dilute the value of your brand online.
Social media: the increased use of social media and growth of social platforms promotes links to fake, rogue or infringing apps endangering your mobile customers and brand.
