The Internet provides unparalleled global opportunities for brand and trademark owners. The ‘shop window’ is now firmly established as part of most corporate strategies and is indelibly ingrained in consumer buying habits. However, the Internet also provides significant challenges and risks.
Marketplace sites, mobile apps, social media and independent websites are all used to sell fake goods. There’s a clear need for brand owners to act against infringements to protect their revenues, customers and reputation.
