Today’s online channels are the perfect ‘shop window’ for the sale of counterfeit goods, from luxury items to cosmetics, pharmaceuticals and even car parts. Given the boundless scope of the Internet, brand owners confront anonymous online counterfeit and grey market sellers more and more every day.
Research shows that one in six products sold online is identified as counterfeit, with 30% of all counterfeit seizures in the EU linked to Internet distribution channels. This is due to low operating costs, high levels of anonymity and uninhibited access to a global customer base.
Often IP & trademark infringing websites with the same look and feel as the brand owner’s site.
B2B marketplaces are now a primary medium for fraudsters to sell and ship counterfeit and grey market products directly to customers in large volumes.
An individual internet auction may seem trivial to the owner of a global brand, but these auctions rapidly escalate into a big problem as they are typically replicated hundreds of times.
The latest and fastest growing channel for copycat e-commerce apps, apps linking to counterfeit items & pirated content and/or attempting phishing attacks or distributing malware.
In addition to cybersquatting, typosquatting and SEO manipulation, fraudsters are also using social networking sites, blog entries and review sites to divert consumers to their rogue e-commerce websites.
We focus on putting proactive and effective online anti-counterfeiting solutions in place to preserve customer confidence and brand equity, and to safeguard sales and revenues.
We give global brands the advantage by keeping them one step ahead online. Our market-leading monitoring technology and multilingual anti-counterfeit analysis and enforcement teams enable us to rapidly detect and enforce against infringements across all online channels. Our anti-counterfeit enforcement services go further than just online channels and as such are the most specific and comprehensive in the market.