In today’s digital age, domain names are the foundation of a brand’s online presence, and are as much of an asset to an organization as employees, stock, buildings and trademarks. It is therefore essential that organizations not only maintain a domain name portfolio that represents and protects their brand, but also develop a future-proof strategy to take full advantage of new opportunities that the Internet offers.
The fragmented and dynamic nature of the domain names market, the release of new generic Top Level Domains (gTLDs) and the technical complexity involved in managing large domain name portfolios calls for the support of an expert and reliable partner. As a leading corporate domain name registrar since 1999, NetNames specializes in helping organizations develop domain portfolio management strategies to ensure they stay one step ahead online.
It’s not been the easiest of times recently for luxury fashion labels as the cost of counterfeiting to their brands continues to grow. In the NetNames report Counting the cost of counterfeiting, published in 2015, we reported that the sale of counterfeit goods online alone increased 15.6% year on year, whilst counterfeiting and piracy are estimated to cost G20 governments and consumers more than $125 billion each year – and have destroyed 2.5 million jobs worldwide.
In July, luxury brands won a significant victory in their battle with the billion-dollar online counterfeit industry. The Court of Appeal in London ruled that Richemont, owner of Cartier and many other prestigious labels, could ask internet service providers to block access to websites selling counterfeit goods.