Stuart Fuller is Director of Commercial Operations at NetNames one of the world’s most respected names in corporate brand management. He specialises in the issues affecting brands online, especially concerning the impact of the new gTLD program. He has a focus on the rise of online threats and domain management particularly within the retail, financial services and luxury goods sectors.
Stuart is frequently published in a wide variety of internet-related publications providing guidance on the threats facing brands online and has appeared on television discussing the launch of generic Top Level Domains as well as issues relating to sports and media organisations. As well as co-authoring the company’s international ‘Search.Find.Stop’ campaign, he is also responsible for directing the firm’s commercial operations across all geographies and corporate brands. He leads the company’s global communications strategy and plays an active role in product development.
The threat of typosquatting has been with us since the first domain names were released over thirty years ago. Our brains are incredibly clever, too clever in some instances and often we will see what we want to see rather than what is actually in front of us.
It’s not been the easiest of times recently for luxury fashion labels as the cost of counterfeiting to their brands continues to grow. In the NetNames report Counting the cost of counterfeiting, published in 2015, we reported that the sale of counterfeit goods online alone increased 15.6% year on year, whilst counterfeiting and piracy are estimated to cost G20 governments and consumers more than $125 billion each year – and have destroyed 2.5 million jobs worldwide.
According to the Radio Joint Audience Research body (RAJAR), the popularity of the spoken word in our lives has not diminished. Their most recent report, covering April to June this year, states that more than 90% of adults in the United Kingdom listen to the radio every week.
After the massive growth in new gTLD registrations in February, where over three million new names were registered, March was considerably quieter with 1.17 million names (although that in itself was still nearly 200% of the 668,000 we saw in January).
In recognition of World Password Day it is worth everyone just taking a moment to reflect on whether we are helping or hindering the work of cyber criminals who try to breach secure systems on an hourly basis.
The liqueur industry in Italy is lucrative, and the industry is suffering at the hands of counterfeiters as a result. Counterfeit food and drink is a growing problem worldwide, but for Italian alcohol producers the issue becomes even more complex as their products are protected under intellectual property laws.