With skyrocketing consumer demand for luxury goods at the cheapest prices, fakes are flooding auction sites and rogue websites. While the harm done to revenues is significant, this is not simply a financial problem; counterfeiting can damage a brand’s reputation to such an extent that it loses its luxury status entirely.
Listings offering counterfeit goods on marketplaces such as eBay, Alibaba and Amazon present a clear challenge to brand owners, and can result in loss of revenue, reputational damage and brand dilution. Worse still, these sites are often registered using false WHOIS details and in challenging territories.
Fake profiles on social media sites and unauthorized mobile apps steal your customers and sell them counterfeit goods, resulting in reputational damage and loss of revenue.
At NetNames, we help clients find, prioritize and counter all types of online infringements, stemming the loss of revenue and the negative impact it can have on your brand’s reputation.