It is estimated that one in six products bought and sold online is counterfeit. Low operating costs, uninhibited access to a global customer base and high levels of anonymity make online channels perfect for fake goods. It’s important, therefore, that effective online anti-counterfeiting strategies are put in place to preserve customer confidence and brand equity – and to safeguard revenues.
Market-leading monitoring technology combined with specialized anti-counterfeit analysis and enforcement enables NetNames to rapidly detect and enforce against infringements across all online channels. Our anti-counterfeit enforcement services are the most comprehensive in the brand protection market, and help thousands of brands to prosper on the Internet.
In July, luxury brands won a significant victory in their battle with the billion-dollar online counterfeit industry. The Court of Appeal in London ruled that Richemont, owner of Cartier and many other prestigious labels, could ask internet service providers to block access to websites selling counterfeit goods.
National Wine Day today (May 25) is the perfect excuse for consumers to enjoy their favorite tipple and try out some new wines; however it is also a chance for producers and retailers to raise awareness of the darker side of the alcohol industry - counterfeit products.
A House of Lords report is demanding an urgent investigation into anti-competitive practices in the online travel sector. The report by a House of Lords Select Committee says the sector lacks accountability and transparency and should be scrutinised by competition authorities.